British/UK Affairs

Boozy Britain

  1. Daniel Workman

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1.   Jul 15, 2006 1:46 PM

» Feature Writer Daniel Workman - Anti-boozing advertisements?

Congratulations on another fascinating article.

In Canada, the government typically runs 'If you drink don't drive' ads on television often accompanied by graphics of horrific accidents. The Canadian government feels that it's best to target younger drinkers through TV ads that play during prime viewing times. These are supplemented by billboard ads. (I have to admit that the number of anti-alcohol ads is far less than anti-smoking messages.)

Is the British government directly using media to tackle this disturbing trend?

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Feature Writer Daniel Workman
Feature Writer for International Trade


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