British/UK Affairs

» Daniel Workman - Anti-boozing advertisements?

Congratulations on another fascinating article.

In Canada, the government typically runs 'If you drink don't drive' ads on television often accompanied by graphics of horrific accidents. The Canadian government feels that it's best to target younger drinkers through TV ads that play during prime viewing times. These are supplemented by billboard ads. (I have to admit that the number of anti-alcohol ads is far less than anti-smoking messages.)

Is the British government directly using media to tackle this disturbing trend?

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» dantilles - Anti-boozing advertisements?

Yeah, the government has been trying to do its best, particularly to counter drink driving. We've had some very graphic anti-drink driving adverts over the years, many of which are obviously aimed at young (usually male) drivers.

There has also been a recent campaign, supported financially by some large alcohol companies, encouraging young people to drink less.

Changing attitudes in this way certainly helps a bit but I would really like to see the government make it easier for pubs and bars to stay open later. Longer opening hours should, over time, change our drinking culture and prevent the kind of binge drinking which has become normal with our pubs closing so early.

In response to Anti-boozing advertisements? posted by Daniel2006:

-- posted by dantilles

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